After some speculation, official! A New Balance the new supplier of sports equipment in the So Paulo Football Club. In September, the club had already announced the end of the partnership with adidas and the arrival of New Balance for 2024. The supply agreement begins in January 2024 and runs until the end of 2027. It provides for the production of uniforms for the men’s and women’s football teams, from the youth to the main categories.
According to the announcement made by the club, the uniform will express the characteristics and concepts that mark So Paulo’s rich trajectory on the pitch around the world throughout its 93-year history crowned by great achievements.
The agreement also provides that So Paulo will be the only football club in the country to have its uniform manufactured by the brand, in this way, the partnership with the Red Bull Bragantino not be renewed.
New Balance is pleased to announce this partnership with So Paulo Futebol Clube. So Paulo has an incredible history, and we are very excited to honor this as we build our way into the future. We are excited to reveal our first kit developed for the club, which will feature the best in innovation in high-performance materials, as well as a modern design, said Andrew McGarty, global head of Football at New Balance.
In the old agreement with adidas, So Paulo had already highlighted dissatisfaction with the brand, mainly in terms of exclusivity. As adidas partners with some other teams, in campaigns, such as Pink October, other clubs ended up having uniforms similar to So Paulo’s, which bothered the club.
Another situation occurred with the presentation of Lucas Moura and James Rodrguez, Tricolor’s main reinforcements in the mid-year transfer window. adidas provided a batch of the team’s new number 3 shirt to fans without the Sportsbet.io logo on the upper back. Although the problem was soon resolved, and it had no impact on commitments, the situation bothered the president.
We were looking for a global brand with the capacity and willingness to have So Paulo Futebol Clube as an exclusive partner in football in Brazil. This unique perspective for our club will be fundamental to meeting our needs in relation to the supply of sports equipment, and New Balance brings us all of this. exactly what we wanted. We have great expectations regarding what is to come, and are very happy with this new partnership. And we are sure that So Paulo fans will have the same feeling, concluded Julio Casares, president of So Paulo.
Recently, New Balance also announced a partnership with James Rodrguez, a player from São Paulo itself. The agreement consolidates the union between the North American brand and one of the main South American players in recent years. The So Paulo athlete joins a stellar portfolio of athletes sponsored by the company, such as Sadio Man, Raheem Sterling and Bukayo Saka.
I am very happy to join the team of players sponsored by New Balance. I have always had an admiration for the brand, and being able to establish this partnership just a few months after my arrival in Brazil makes me very satisfied and happy. I am experiencing a special moment with São Paulo winning an unprecedented title, and also through this union with New Balance and I am sure it will be a success, commented James Rodrguez.
Already used to New Balance, James has already used the ‘Tekela V4’ model, an edition developed with a static mesh upper, lace closure, nylon sole and angular TPU rim locks, designed for fields with firm grass.
We believe that this union between New Balance and James Rodrguez has a lot of synergy, we feel that it will bring great results for both sides. The fact that he is working in Brazil right now is also super important for New Balance, and we intend to activate him in different ways throughout this partnership. , said Leandro Moraes, Brand Director at New Balance.
In addition to the Colombian, New Balance also sponsors other names in national football, such as Venezuelan Yeferson Soteldo, from Santos, and midfielder Rodrigo Nestor, James’ teammate at So Paulo, as well as the great promise of national football, Endrick.
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