BIC brought unique experiences, games, prizes and launches to connect with the geek and gamer public.
ABICa renowned brand of stationery, lighters and razors, was present in CCXP23the main pop culture festival in the world, with BICVERSE, a stand that connected education to the universe geek e gamer via an in-game mapFortnite.The brand’s focus was to get closer to the public by bringing together pens, games and lots of fun, highlighting that “Everything Starts with Paper and BIC”.
In an interview with Adnews during CCXP23, Daniel Frazzatto, manager of Expresso Humana de Papelaria at BIC Brasil, revealed that the map addresses the different phases of the student’s journey. First comes the school phase, then the entrance exam period and, finally, the achievement phase, which will only be available at the event.
The initiative emerged as a movement by the brand to connect with consumers who use the brand’s products for studies or work and, later, seek a moment of decompression in games. In this way, the company seeks to be present in the public’s daily lives, following their journey from study moments to entertainment experiences.
Check out the BICVERSE map in Fortnite below:
BIC explores creativity, education and life stages on an exclusive map for the game Fortnite (Photo: Divulgao/BIC)
And for those who didn’t attend the event, but want to be in touch with BIC’s new approaches to getting closer to the modern public, the BICVERSE map, which was available to be played at the event, can also be played at home through the creative mode of the game, just enter the BIC map code: 3071-4189-5902.
The map was launched at the end of October and will remain available until the end of back to school in March. We will have four months of great fun, where consumers will be able to have greater contact with BIC. All of this with the aim of bringing this connectivity and modernity so present in generation Z, concluded Frazzatto.
In addition to Fortnite, BICVERSE invited visitors to get involved in other surprising activities, such as Human Claw, where it was possible to grab exclusive prizes, and Streamers in Action, with the participation ofDiana Zambrouski eBlackoutz in lives directly from the BIC map in the game.
At the stand it was also possible to find the product store with BIC’s new releases, in addition to the classics, and the Photo Opportunity space, which allowed visitors to take memorable photos to immortalize their time at CCXP23 alongside the brand.
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