A Ana Maria Braga and the Revenues Now they are together to bring the best of cuisine to the daily lives of Brazilians. The presenter of More You the newest partner of the digital gastronomy product of Globo and will represent Revenues in actions, campaigns and events. Starting in January, more than 15 thousand contents from Ana Maria Braga’s website, including originals and those produced by guest chefs, will be integrated into the Recipes ecosystem, on an exclusive page dedicated to her. At the premiere, around 300 new videos will be published, showing the preparation of sweet and savory meals.
“I am very happy to multiply my passion for gastronomy and all the culinary content on my website with Recipes. There are years of experiments, collaborations with other chefs, culinarians and very successful recipes. I’m super excited about this new feature that, in addition to being tasty, will connect us even more with the digital world. A gift for the public, who will now find all of this in one place along with Globo’s entire universe of gastronomy and seasoning”, highlights Ana Maria.
The first content published will feature cooking videos for beginners, with tutorials for preparing basic dishes for those who do not master the kitchen; recipe options to earn extra income, and quick recipes, with easy and economical food suggestions so you don’t waste too much time between cooking.
Ana Maria Braga will also star in campaigns, events and institutional actions on Globo’s gastronomy portal. Her first participation took place last Sunday (3), during the CCXP, which also featured the participation of Louro Man. In the second week of December, the Christmas campaign, Recipes, goes live. Open APPeTite, where the presenter shows how to use the Recipes app to prepare delicacies for the end of year festivities.
We are very happy to bring such an important name, which is a reference in the popular imagination when it comes to gastronomy. Ana Maria Braga sums up everything we believe and seek: a person who speaks to the whole of Brazil, bringing cooking in a democratic way to all audiences, from those who are learning to cook to those who have already mastered it and want to make an extra income. It has enormous value in this territory, helping people transform their lives through cooking. It’s an honor to be able to count on someone who is not only powerful on television, but who also has a very high engagement in digital media, celebrates Patrcia Fontes, head of Digital Entertainment at Recipes.
The announcement of Ana Maria as a partner consolidates the trajectory of Recipes throughout 2023. The product expanded its multiplatform operations with the launch of its app, a new podcast and debuted in the FAST universe.
Nominated in the Best App category of the ‘Google Play Best of 2023′ award, the Recipes app facilitates access to the bank of more than 100,000 dishes, including meals featured on Globo channels’ culinary programs. The FAST Recipes channel, available on the website, Globoplay by you Samsung TV Plus offers 24 hours of gastronomy content for free.
In the podcast ‘De Raspar o Tacho’, journalist and comedian Pedro Duarte presents an audio series about picturesque elements of Brazilian cuisine. And the Recipes collection also began to be distributed on an exclusive channel in the WhatsAppwhich already has almost 5 million subscribers to receive, directly on their cell phones, a curation of dishes.
We reached the end of the year with a multiplatform product, which offers multiple contents, in a broad, diverse and complete digital territory. The expectation for 2024, with the arrival of Ana Maria Braga as a partner, is the consolidation of Recipes as the meeting point for Globo’s entire gastronomic territory, concludes Patrícia.
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