This Thursday (7), representatives of Brazil’s bid to host the 2027 Women’s World Cup will be present in Zurich, Switzerland, at the headquarters of FIFAto deliver the notebook with the country’s proposals for the event, the ‘Bid Book‘. The decision will be revealed on May 8, 2024, at a Congress of the entity, in Thailand.
The Brazilian delegation will be made up of Valesca Arajo, responsible for planning the event’s infrastructure and operations, Manuela Biz, communications consultant, and Luiza Iglesias, art director and creator of the campaign’s brand and visual identity.
Through the hands of three women, we are bringing FIFA a proposal that reflects the desire to establish the Women’s World Cup as a platform for the development of women’s football in all its layers, from the training of young athletes and managers to the materialization of protection policies of women’s rights, on and off the field, said Ednaldo Rodrigues, president of the CBF.
More than 160 pages of the book that condenses Brazil’s proposals contain data on infrastructure, a description of the stadiums that can host games, the training centers and the hotel network in the ten proposed host cities. They are: Belo Horizonte, Brasilia, Cuiab, Fortaleza, Manaus, Porto Alegre, Recife, Rio de Janeiro, Salvador and São Paulo. Brazil is competing with the duo USA and Mexico and the trio made up of Germany, Belgium and the Netherlands.
From the beginning, we worked with the idea of using only the stages built or renovated for the 2014 World Cup, confirming the legacy of that competition in the development of the sport and as part of an environmental and financial sustainability project. We also aim to involve the South American continent. Therefore, we distribute the games in all regions of Brazil, enabling fans from other countries to also enjoy the moment, commented Valesca.
It would be Brazil’s first time hosting a Women’s World Cup, which has already been:
- China (1991)
- Dirty (1995)
- United States (1999)
- United States (2003)
- China (2007)
- Germany (2011)
- Canada (2015)
- Brake (2019)
- Australia and New Zealand (2023)
Furthermore, with the success we had in the last World Cup and with the growth of women’s football, hosting the competition would be an opportunity for much greater evolution, mainly for the sport, but also for athletes, organizations, brands and even for the appreciation of the sport. own country.
In men’s competitions, we see that many people are willing to travel to see Brazil play, such as in the 2022 World Cup in Qatar, however in the women’s sport, it is difficult to see this support. Therefore, with the competition in Brazil, participation would be greater and would strengthen our football even further, in addition to the chance for the women’s team to win the first World Cup at home.
A recent example is the 2023 Women’s Libertadores final, which took place in Colombia. Live broadcasts on open TV or streaming, They were successful with the audience, but in person, they did not reach the expected audience. In the Brazilian final between Corinthians e Palm treesas The stadium’s stands were practically empty, probably because it was a competition held outside Brazil.
*Cover photo: ThaIs Magalhes/CBF
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