When making a ‘invitation’ for people to learn about the entity’s activities and areas of activity
December is the month that officially marks the celebration of 25 years since the creation of Cenp. And, to celebrate the date, AlmapBBDO was based on the entity’s renewal process as the foundation for the campaign.
Some professionals working in the market today have little clarity about the broad scope of work and details of their daily lives. It was based on the recognition of this vulnerability that Almap created the film “Congratulations”, which encourages, through the use of good humor, knowledge about what the entity does.
The concept “Cenp. For 25 years doing things you can’t even imagine in the advertising market” summarizes this scenario.
The creative strategy includes a film, which brings excited and somewhat embarrassed people, congratulating Cenp, even though they are unaware of its functions. Still, recognizing its importance and legacy of more than two decades.
Ads in print media, OOH media, radio spots and digital pieces will also reinforce what the entity does as a forum that brings together agencies, advertisers, media outlets and digital links. The entire campaign is directed to the new Cenp website with information on the entity’s various areas of activity.
A second phase, starting in 2024, will bring the activities carried out by Frum in a more direct and didactic way.
