Titled TagTail, the tool does not store or modify the data, it only sends it
Adtail announced the launch of a tool to help the market collect data without losing information that allows the creation of campaigns on platforms and that optimizes the time spent by professionals in the process, titled TagTail.
With the platform, the agency carried out a single implementation for all APIs (Application Programming Interface), whether from Facebook, TikTok, Pinterest and other networks.
The resource, which is, in a way, its own conversion API, works as follows: it concentrates the data transfer flow and improves this process for the client and the team. This way, it does not impact the site’s performance, unlike direct application. There are three solutions in one: improvement for the website, for the professionals involved and for the results of the campaigns, said Leandro Furlan, Tech Manager at Adtail.
The launch comes in what is called the “ps-cookie era”, which began when Google announced that Chrome would no longer support the use of third-party cookies from 2024.
According to Rafael Atade, Director of Data&Tech and Associate Partner at Adtail, TagTail does not store or modify data, it only sends it and the tool also has a centralized API update, which facilitates maintenance, and a high-performance environment. availability.
The data is only sent, not stored or modified in any way, and the amount is greater than what cookies allow, which means more information to improve audience segmentation and, consequently, improve campaign results. At the same time that the quality of data transfer increases, due to the very nature of the API, the site gains in performance and so does our team, explained Atade.
