Created in partnership with T&P, the campaign aims to strengthen the brand’s connection with consumers
Snickers presented the new prints for its “How do you look when you’re hungry?” campaign. From unfiltered and impatient, nervous, confused, indecisive and intense, each package, including those from the Dark line, captures the symptoms that usually arise when hunger strikes.
The action aims to strengthen the brand’s connection with consumers through a renewed approach.
To announce this news, the brand, in partnership with T&P (The&Partnership powered by Mirum) launched the “Symptom Roulette” campaign, which features two films that will be broadcast on Mars’ digital channels and social networks, in addition to being on the Mars Network. Cinemark.
“The idea of play adds a dose of levity that not only makes each interaction more memorable, but also ensures that our brand remains in the constant memory of everyone, everywhere”, said Gustavo Varandas, Marketing Manager at Snickers.
The professional chosen to direct the films was Elisa Brites, a director and actress who has worked in the audiovisual field for 14 years, being the first woman to produce a Snickers Brasil commercial. The professional is part of the GABA duo, composed of her and Lucas Romano.
With a comprehensive national distribution, the new packaging is available in retail chains in Brazil.
