Developed by Dentsu Creatives, the action has as its concept the expression Dont touch it’s art, which became known by the socialite
Nissin Foods do Brasil announced the launch of its annual campaign that aims to impact new audiences and engage with the brand’s fans.
With the expression Artiojo as its theme, the action features the participation of Lamenzinho and Narcisa Tamborindeguy. The main concept of the campaign is the expression Don’t touch it’s art, which became known by the socialite.
The campaign, developed by Dentsu Creative, encourages consumers to develop a creative dish with Nissin Lmen and other ingredients they already have in the refrigerator.
Campaigns like this not only connect us deeply with the consumer, but also fill us with pride when we present actions that mix fun, art and gastronomy, said Ana Fossati, Marketing Manager at Nissin Foods do Brasil.
The strategy for the action involves 360 communication, with the film on open TV, on channels such as Globo, SBT and Rede TV, promotion on social networks and online media and Out of Home and materials produced for points of sale.
Many consumers like to add ingredients to Nissin Lmen, each with their own particular taste or with what they have at home. We understand that as if Lmen was a blank canvas for them. With this campaign we want to inspire people to make their recipes artistic and enjoy the dish. And Narcissa will always be a great character to talk about art, added Kojiro Tanoue, Executive Creative Director at Dentsu Creative.
