With the new contract, the beer brand, in addition to being present as the official beer, will also present the event
Coala Festival and Amstel renewed their partnership for the next three years of the festival, whose mission is to strengthen Brazilian music.
With the new contract, the beer brand, in addition to being present as the official beer, will also present the event.
We believe that the Coala Festival is an event that brings together a diverse audience and that speaks directly to freedom, authenticity, respect and tolerance, values connected with Amstel. Due to the success of this partnership, we renewed our search for an even larger and more striking presence. We are very happy to be part of this even greater construction of a unique festival on the city’s agenda”, said Nathalia Spina, marketing manager for Amstel at the Heineken Group.