Developed by GUT, the action has Jeferson Augusto, Tupiniqueen, Larissa Gloor and Lore Rufis as controllers
Skol invested in the trend of internet challenges to launch a new advertising campaign designed by GUT.
This time, the brand placed an electronic panel at a bus stop to challenge people who are waiting for transport to arrive. Using technology, Skol launched targeted challenges and whoever completed them would win a beer.
“Since the beginning of our campaign, we have been dedicated to creating authentic experiences that allow the public to truly experience the essence of Skol, which is taking life more lightly. The idea is to expand the content to inspire more and more people to adopt moments of lightness, and this is part of the Brazilian’s DNA, even with so many daily pressures. Skol is here to remember something so necessary and which makes up the personality of our brand in a very genuine way”, says Nayara Rampim, head of Marketing at Skol.
Behind the phrases typed on the electronic panel, the brand had a team of influencers such as Jeferson Augusto, Tupiniqueen, Larissa Gloor and Lore Rufis, who watched the challenges from a control room, with images from the camera hidden at the bus stop.
The challenges are being publicized on Skol’s social networks.
“The challenges of lightness bring the challenges of social networks into the real world and invite people to break the boredom of everyday life with good humor. And, if it’s to win a Skolzinha, even better”, reinforced Mari Albuquerque, director of Creation of GUT So Paulo.
