Executive will play himself and meet Nero and Kirida to talk about the benefits of the vitamin
Cimed will promote an action on the soap opera “Fuzu”, on TV Globo, this Saturday (9), placing the company’s CEO, Joo Adibe Marques, in the plot to promote the Lavitan vitamin brand.
In the episode, the executive will play himself and meet Nero and Kirida, characters played by Edson Celulari and Noemia Oliveira, inside the store. During the conversation, they will talk about the benefits of taking vitamins for health and well-being. The scene ends with Nero taking the vitamin.
“The charm of the scene lies in the fidelity we maintain to the reality of our daily lives. In our culture, the art of selling is a unique expression, in which we value the interaction between seller and pharmacy. It is these genuine exchanges that bring together, in a successful way to present our products and the countless benefits they provide”, explained Adibe.
The soap opera leaves the scene for the commercial break that begins at the same point where it left off in the drama’s plot, as if it were a continuation of the story. The format, called extended break, features Edson Celulari, out of character, saying that taking vitamins is also part of his real life.
At this moment, João Adibe appears to announce another edition of the Sade em Dobro campaign, where he explains to viewers that when purchasing any unit from the Lavitan line, another will be made available free of charge.
“We have several educational campaigns, explaining to people that vitamin is not a medicine and that if ingested in the correct quantity, it brings several health benefits. Being part of teledramaturgy, which is a national passion, and which dictates trends in addition to reflecting movements in society , an effective platform for us to transmit this message, added the CEO of Cimed.
