Campaign materials are also announcing other launches that complement the chef’s line with the brand
Electrolux and Rita Lobo have teamed up to launch a campaign that aims to encourage people to prepare real food for their meals and not waste it.
In the digital piece, the chef shows how to prepare grilled salmon in the Air Fryer from the line she has in conjunction with the brand.
The campaign materials are also announcing other launches that complement the line, such as rice cookers and new electric pressure cookers.
“We have had a partnership with Rita Lobo for 3 years, reinforcing the similar values between both. One of our main objectives is to bring more efficient appliances, which avoid waste and help get people into the kitchen, making it easier to cook food healthy and delicious”, said Ana Peretti, VP of marketing at the Electrolux Group.
Electrolux will also be present in the chef’s new project entitled “Prato Feito”, a documentary series in four episodes on TV Globo where Rita will travel around the country showing the nutritional and cultural richness of the Brazilian diet.
