Marcelo Reis left LBTM and Fernando Diniz took on the role of CEO at the agency; at WMcCann, Renata Bokel will be CEO
In the first full week of December and one of the last of 2023, the market registered movements involving agency leaders. At the Publicis Groupethe news was the arrival of Fernando Dinizuntil then in command of the DPZ, Leo Burnett Tailor Madewhere he assumes the role of CEO, which was occupied in recent years by Marcelo Reis Read Marcelo Reis’ farewell letter here.
Another change in the group was the creation of the CCO position, which will be Andra Fernandes. Under his management will be the areas of marketing, technology, operations, strategy and new businesses. His background mixes stints at companies like Ambev and Kraft Heinz, technology startups, and advertising agencies like Africa and DM9.
Furthermore, Fbio Brito, who previously worked at the agency as Regional Director, Business VP, will now assume the position of COO of LBTM. In advertising agencies, Brito worked at Dentsu and McCann.
On the same day, the WMcCann announced that it will have a new CEO from March 2024. This is Renata Bokelwho takes over the position of Andr Franwho became CEO in April 2021 and will leave the company next year.
Bokel joined WMcCann in 2019 as CSO and, in 2022, assumed the role of COO. Bento’s mother, the new CEO is also a lawyer by training, specialist in environmental law, with an MBA in marketing from UFRJ.
He has a career spanning more than 20 years as a strategist for large brands in agencies and relies on the experience in technology and data acquired during his time at IBM as head of consumer engagement for Latin America.
Already Dentsu Creativewhoever arrived was Ricardo Lima, better known as Dolla, as new CCO. The executive, former ECD at VMLY&R in Milan, is preparing his return to Brazil in January 2024 and, at the agency, will have the challenge of leading all the thinking and creative process for brands such as Ajinomoto, Canon, Chevrolet, Japan House SP , L’Oral and Nissin, among others.
In France since 2017, the creative created and led Colgate’s first global brand campaign, which resulted in the Creative Strategy Lion in Cannes in 2022. Also for VMLY&R/Red Fuse, he won the operation’s first three Lions with two different campaigns (Protex and Colgate Whitening).
VP of media at We
Gustavo Gaion assumed the role of VP of media at We. The executive, with more than 27 years in the market, arrives at the agency with his main focus on managing strategy, purchasing and media operations.
Gaion has worked at several agencies such as Y&R (currently VMLY&R), Ogilvy, F&Q Brasil, AlmapBBDO, Leo Burnett and Grey. During part of this period, he led the strategy, purchase and media operation of important brands in various sectors, such as Vivo, Bradesco, Magalu, Unilever, P & G, among others.
Promoo na DreamOne
Diego Galan was promoted to head of BI at DreamOne. In the new role, the executive will focus on analyzing metrics and information that can boost campaigns, activations and the creation of new formats for customers.
Google
O Google ter Gustavo Souza as the new general director of advertising products and client solutions. In his new role, he will be responsible for coordinating the company’s product and solution strategies.
Before taking on the new role, the executive was responsible for relationships with clients in the Education, Telecom, Real Estate Market, Delivery, among others.
He has also led sales, marketing and digital transformation teams at companies in other segments, including SulAmrica, Nextel, Cyrela and Votorantim.
Nova CCO
A Hoodbrand experience studio, received this week Fernanda Peltier for the position of CCO. The executive enters to complete the trip composed of Marco Arioli (CEO) e Alice Mott (COO).
The executive arrives to add to Hood’s strategic thinking, applying her knowledge previously acquired as director and coordinator of the planning and creation area at agencies such as BFerraz, Hands, Sherpa42, Score Group (Ex The Marketing Store) and Propeg.
New leaders in marketing
A Domino’s it’s at Pirancanjuba presented their new marketing leaders. At first, the person who arrived was Gabriel Ferrari, new CMO for the Brazilian market. The new Domino’s Pizza Brasil executive graduated in Advertising and Marketing from ESPM, with an MBA in Business Management from FGV and a Financial Management course from Columbia University in New York.
J to mark Piracanjuba announced the promotion of Lisiane Guimares da Silva Campos as new marketing director. At the company for 18 years, Lisiane participated in important milestones for the company, such as the national expansion of the brand and product launches.
