The piece, written by monkey-land, presents the bank’s new CBD
Will bank used the music on TV’s journalistic schedule to present its new campaign starring Rachel Sheherazade, created to present the bank’s new CDB.
The piece, signed by monkey-land, begins with the same soundtrack and aesthetics as the one on duty, whose exhibition rights were purchased especially for the action. Afterwards, Rachel appears to break the news, reinforcing that in the application, “the money becomes big, pumped up, monster”.
“We turned our campaign into the most famous show on Brazilian TV, which finally appears to bring good news!”, stated Ingrid Pereira, brand manager at will bank.
The initiative continues the campaign that launched CDBuilder, presented by Gracyanne Barbosa, which reinforces the condition for money to grow with this type of application.
“In addition to being one of the most famous news anchors in Brazil, Rachel has gained a lot of attention in recent months for her participation in a reality show, two elements that appear with good humor in the script, making her the ideal person to be the spokesperson for this new”, added Toni Fernandes, partner and creative director of monkey-land.
