Patricia Corsi from Bayer Consumer Health and Renata Ferraiolo from SC Johnson are the country’s representatives
The Cannes Lions International Festival of Creativity presented the list of the 10 most awarded CMOs in the world, entitled “Talent Lions Report 2023”.
Among the names highlighted by the festival are two Brazilians: Patricia Corsi, Chief Marketing, Digital and Information Officer Bayer Consumer Health, and Renata Ferraiolo, Global Chief Marketing Officer & SVP SC Johnson.
Published annually, the ranking brings together the talents recognized through the global rankings of Cannes Lions 2023 winning works.
The two companies led by the executives are clients of Energy BBDO Chicago, which is under the creative leadership of also Brazilian Luiz Sanches (CCO North America BBDO & Chairman/Partner AlmapBBDO) and, in this year’s edition of the festival, Energy won for Bayer and SC Johnson has a total of 8 Lions and the Titanium Shortlist.
