The agency was responsible for actions that included the presence of influencers and services from the wholesaler
The Brazilian Championship ended this Wednesday (6) with Palmeiras’ 12th title. Over the course of 38 rounds, the national tournament, which was marked by twists and turns and the excitement of the fans, also featured a series of activations by Assa, the main sponsor and title sponsor of the competition, signed by 100 Sports.
The agency was responsible for actions that included the presence of influencers and wholesaler services, in addition to experiences in the stadiums.
In total, there were more than 40 profiles used in the action in 65 games of the Brazilian Championship Assa 2023, involving the Southeast and Northeast Regions, with profiles dedicated to fans of Fluminense, São Paulo, Atltico Mineiro, Bahia and Fortaleza.
“This type of action translates well what 100 Sports does. We understand the brand’s pain, and also that the ticket package could be better explored. So we suggested the action. During the competition, we evolved the process and the construction of the content together with It’s the client. We are very happy with the results presented”, stated the agency’s managing partner, Felipe Gomiero.
