Data from the Sprinklr platform showed that TNT Energy Drink, Neutrogena and Corona were the brands with the most mentions
Primavera Sound So Paulo 2023, a festival that was attended by music names such as Marisa Monte, The Killers, The Cure, Pet Shop Boys, Beck, Grimes and Bad Religione, took place last weekend at the Autdromo de Interlagos and featured with the presence of several brands that provided experiences for the public.
Over the two days, data from the Sprinklr platform showed that TNT Energy Drink was the most talked about brand on social media, accumulating 3,720 shares on both X (formerly Twitter), Instagram and news portals.
In addition to the beverage brand, sponsors Neutrogena, Corona, Hellmann’s, Latam and Aperol also appeared in the ranking with 2,937, 474, 188, 62 and 37 mentions respectively.
In the case of TNT, content with #TNTnoPrimaveraSoundSP had more than 6,600 engagements on X and Instagram, and more than 7,300 engagements on TikTok.
With the motto Energy to not stop, signed by WMcCann, the brand named the stage TNT Club, in addition to having real-time coverage and a team of influencers and artists who created interactions directly from the brand’s stand at the Festival.
