A Eurofarmaa Brazilian company present in more than 22 countries and one of the pharmaceutical companies that invests the most in innovation in Brazil, launches the campaign for its OAZ sunscreen line with the actress and presenter Fernanda Lima. With the motto All the Best for your Summer, the film embraces one of Brazilians’ favorite seasons, Summer, showing its best: beach, sun, friends, family moments and high spirits.
The communication is produced by Sugarcane Filmes and MeZa/1618, continuing the positioning of the OAZ brand, Eurofarma’s hygiene and personal care brand, for the market. The film, broadcast on TV and digital, is the flagship of the campaign, which also includes pieces for social media, Google Ads, radio spots, aerial media on beaches across Brazil and OOH.
OAZ is a brand that has everything to do with the Brazilian summer: happy, fun and is gaining its place among the public. All products have Eurofarma quality, are dermatologically evaluated and never tested on animals. The campaign All the best for your Summer This is a way for us to be even more present in the primary healthcare market, with reliable products and, above all, at affordable pricessays Donino Scherer, director of the Eurofarma business unit.
Eurofarma has strongly expanded its business in recent years, and since 2021, it has reinforced its operations in the OTC segment with the creation of this new business unit, represented by non-prescription medicines and dietary supplements. The OAZ line was launched in May 2023, and reaches the end of the year with approximately 50 products, considering variations in its presentations, reinforcing its positioning in the segment and operating on new fronts.
The Praia ao Campo line includes sunscreens SPF 30, 50, 60 and 70, for adults and children, as well as two versions of sunscreens for babies, which hydrate and protect the skin of the face and body from the harmful effects of UVA rays. /UVB. All are water resistant and with a Petrolatum Free formula, which gives the skin a dry and healthy feel, in addition to hydration from sunflower seed oil. The Day to Day Line includes foot moisturizer, cream for tired legs, urea moisturizing lotion, intimate soap and children’s moisturizer.
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