Last Thursday (7), Ednaldo Rodrigues was removed from the position of president of the Brazilian Football Confederation (CBF) due to the annulment of assemblies by the Rio de Janeiro Courts, a measure that invalidated his election, even if an appeal is possible. In the midst of a crisis, some of the entity’s sponsors, such as Ita Unibanco, Mastercard e Vivo, decided to take a stand. In a joint letter sent to the Confederation, they expressed dissatisfaction with the management model practiced by Rodrigues. A Nikeindependently, also took a stance against the administration.
The sponsors share the view that the CBF presented failures in organizing events, specifically citing the classic between Brazil and Argentina, at Maracan. The companies highlighted that the incident at the stadium demands immediate clarification what will it be fundamental for preserving the integrity and reputation of the brands associated with the Brazilian Football Team.
Although the CBF plans to appeal to the Superior Court of Justice, the sponsors’ position signals a significant concern regarding the entity’s management, reinforcing the importance of transparency and integrity in the administration of national football. In a note to ge, the Confederation took a position on the letter from its sponsors.
The Brazilian Football Confederation (CBF) confirms that, in fact, it received a polite and respectful expression, it is worth highlighting from these three sponsors, in relation to events that occurred in the game between Brazil and Argentina. The same feeling of dissatisfaction coming from the sponsors coincides with the dissatisfaction that the CBF also had with the events that occurred in the match.
The CBF received the observations and complaints described in the message, which were promptly responded to with the necessary clarifications given the regrettable events that occurred at the stadium.
CBF highlights that the prompt response to questions from its sponsors comes from the fact that the entity has a good relationship with its partners, given that, of these three companies, two renewed their contracts under the current management. One of them, the operator Vivo, even renewed its contract with CBF recently.
Less than a month ago, CBF’s Marketing and Commercial Director, Lenin Franco, within one of his duties, which was to strengthen ties with sponsors, met with them in São Paulo, with the aim of listening to their demands and think about developing joint projects.
* With information from ge and MKT Esportivo | Cover photo: Rodrigo Ferreira/CBF
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