This year, the company’s Christmas campaign Philco encourages family celebrations through Advent Calendar, which in the form of a scratch card, reveals activities to be done together until the 25th. Furthermore, the company offers a 360° action, as the calendar features products with discounts available on the website. e-commerce of brand. The campaign also includes the participation of influencers and interactions on social media.
As a concept, the company presents The magic of Christmas is in the secrets, showing that every home has its secrets on this special date, be it preparing an extraordinary dinner, the secret seasoning for meat, the fluffy cake that only grandma knows how to make or even that uncle who always dresses up as Santa Claus.
In addition, the advent calendar will serve to reveal the special content available on the Philco Blog, which will feature interactive activities. And to make them happen, Philco always has a product that makes the moment even better and is at a discount.
According to Emanuelle Henche, Marketing Manager at Philco, the idea is that the campaign can bring closeness between the family and create a relationship between the proposed activities and the products of the e-commerce of the company, reinforcing its versatility.
For a Christmas atmosphere, we have speakers, bringing power and sound quality, and air conditioning to keep the environment pleasant. Typical films from this era are guaranteed in the main streams and can be accessed through our televisions. To prepare supper, the air fryerselectric ovens and coated pans redstone they bring versatility and practicality, in addition to making the food very tasty, says the manager.
Emanuelle also comments that, often, the product is part of the family secret so that everything goes according to plan.
That tasty pudding that is always available at Christmas is a traditional recipe from grandmother, but it always turns out well because she uses a powerful Philco oven. We are present in people’s daily lives, she remembers.
Advent Calendar
Philco’s Advent Calendar will feature a countdown until December 25th, when Christmas is celebrated. Every day, the family must carry out small acts and activities together, with the aim of practicing unity and experiencing the magic of Christmas, strengthening the family bond.
With one scratch card a day, the family will find a QR Code that directs them to the company blogwhere there will be content suggesting an activity to be done, along with an indication of a product that can be used to carry out the activity in the best way.
These products will be selected items that will have 20% to 40% off in our e-commerce for a limited time and while supplies last. It’s a way for the public to take advantage of the moment to guarantee special products for the season and at special prices, explains Adriana Nascimento, E-commerce manager at Philco.
The digital calendar will be available for download on the brand’s social networks, blog and website. In stores, for every R$150.00 purchase, the customer also receives a physical calendar that provides the scratch card experience.
Ao de marketing
Philco selected several influencers to receive the physical advent calendar. The proposal is that, through social networks, they share the recommended activities and show how the products are helping to make Christmas even more special, using the hashtag #PhilcoAdventoCalendar. Internally, the company is also developing internal marketing actions to encourage employees to share their family secrets during the Christmas period.
Follow Adnews on Instagram,LinkedIneThreads. #WhereTransformationHappens
