DM9 wins agency of the year at the AMPRO Globes Awards

Divided into four strands, the event that took place on Monday night (11) awarded 17 categories

The Promotional Marketing Association (AMPRO) celebrated its 30 years with the AMPRO Globes Awards ceremony that took place this Monday (11), at the Blue Note, in So Paulo.

The event, marked by the awarding of awards and panels, celebrated the activations and live marketing actions of 2023 and recognized DM9 as Agency of the Year.

In addition, the association also announced the winners of the first edition of the ESG Grand Prix of the award with the prize given to the “Carto Orgulho” action, created by Terru for Banco do Brasil.

The last grand prize of the night, being the Grand Prix of Creativity, was given to Soko for the Um Lugar ao Sol campaign, developed for Dove.

Categories
Divided into four verticals Trade, Business, Consumer and Content, the AMPRO Globes Awards awarded 17 categories, namely Creative Business Transformation, Best Brand Building, Best Product Launch, Best Integrated Communications Campaign, Best Idea or Concept, Best Experience Brand, Best In-person, Virtual or Hybrid Event, Best Promotion, Best Use of Public Relations, Best Entertainment Action, Best Branded Content, Social or Influencer Action, Best Sponsorship Activation, Best Incentive Campaign, Best Trade Marketing Execution , Best Trade Marketing Campaign (Multichannel), Best Brand Loyalty Campaign and Best B2B Campaign.

This year, the award broke the record for entries, totaling 467 cases, and 28% of them made it to the shortlists. Of these, DM9 took to the stage nine times to receive the award.

See below the winners of the AMPRO Globes Awards 2023.

Vertical Trade
Best Incentive Campaign
Scios do Z (California for or Z Delivery)
Stories that we can avoid (Phocus Group for Vale Global)

Best Trade Marketing Execution
Bud Promotion takes you to the World Cup (Score Group for Ambev)

Best Trade Marketing Campaign (Multichannel)
Stranger Bunker (DM9 para o Burger King)
Meow-dota (Snap for Nestl Friskies)

Best Brand Loyalty Campaign
Scios do Z (California for or Z Delivery)
Pride Card (Terru for Banco do Brasil)

Best B2B Campaign
Google Black Friday (Hands for Google Brasil Internet)

Vertical Business
Creative Business Transformation
See Pisadinha (MKT House for Reckitt)

Best Brand Building
Let’s Rock The Break (Batux para o Kit Kat)
Stranger Bunker (DM9 para o Burger King)
Amstel Call Me By My Name (TV1 Group for Amstel)

Best Product Launch
SpongeBob Fenda from BK (DM9 for Burger King)
The One Exhibition (DM9 para a Leica)

Best Integrated Communications Campaign
Stranger Bunker (DM9 para o Burger King)
Pel no Dicionrio (End to End for sportv)

Vertical Consumer
Best Idea or Concept
Heineken Nature Band (Atenas para a Heineken)
Let’s Rock the Break (Batux para o Kit Kat)
Heinz Tattoo Ink

Best Brand Experience
Heineken Nature Band (Atenas para a Heineken)
Heineken Village (Red Door para a Heineken)
A Place in the Sun (Soko to Dove)

Best In-person, Virtual or Hybrid Event
Pride Card (Terru for Banco do Brasil)
Heineken Rock in Rio (Athens for Heineken)
Launch of the New Nissan Sentra 2023 (Avantgarde for Nissan Brazil)
Heinken Village (Red Door para a Heineken)

Best promotion
Let’s Rock the Break (Batux para o Kit Kar)
See Pisadinha (MKT House for Reckitt)
Bud Te Leva Promotion for the World Cup (Score Group for Ambev)

Vertical Content
Better use of Public Relations
Surprising Combinations (California for Ambev)
Scios do Z (California for or Z Delivery)
Pride Card (Terru for Banco do Brasil)
Cost of Gold (DM9 for Urihi Associao Yanomami)
@palmeiras not found (End to End para Mes da S & Palmeiras)
Feel on your skin what’s going on in the Series (Pros for O Boticrio)

Best in Entertainment
Cost of Gold (DM9 for Urihi Associao Yanomami)
Stranger Bunker (DM9 para o Burger King)
@palmeiras not found (End to End para Mes da S & Palmeiras)

Better than branded content, social or influencer
Surprising Combinations (California for Ambev)
Cost of Gold (DM9 for Urihi Associao Yanomami)
Pel in the Dictionary (End to End for sportv)
@palmeiras not found (End to End para Mes da S & Palmeiras)

Best sponsorship activation
Heineken Nature Band (Atenas para a Heineken)
Heineken Rock in Rio (Athens for Heineken)
Ita at Rock in Rio (All for Ita Unibanco)