Starring Valen Bandeira, the action signed by Pros is publicized on social media
Intimus announced the launch of the web series “Troca Troca com Valen + Intimus”, starring the influencer Valen Bandeira, which aims to promote the brand’s Daily Protector with Exchange Indicator.
Throughout the episodes, Valen will answer intimate questions from consumers on social media and reveal curiosities about his own behavior, in addition to bringing a dialogue about stigma-free sexuality and self-knowledge.
“The Intimus Daily Protector with Change Indicator expands the brand’s portfolio with care for the consumer every day of the month and reinforces our objective of facilitating the self-care journey of girls and women with products that offer comfort and protection, whether menstruating or no”, said Marisa Cazassa, executive marketing manager at Kimberly-Clark in Brazil.
The action was developed by Pros and includes activation on Instagram and Tiktok by Valen itself, with amplification by brand ambassadors such as Bibi Tatto, Bruna Pinheiro, Camila Pudim, Klara Castanho and Bianca Santos. In addition to them, those who also help bring reach to the campaign are the Gina Indelicada, Memes Twitter and Obvious pages.
“Exchange Exchange with Valen + Intimus is a PR action created to give visibility to self-knowledge and overcome the shame that women still feel when it comes to intimate health. We want to normalize discussions about sexuality, in which many women feel embarrassed when dealing with the topic, because they feel intimidated in territories that are still very sexist and disrespectful”, added Maria Claudia Mestriner, creative director at Pros.
