With the aim of improving customer service and customer outreach strategies at points of sale and presenting the large portfolio of products to customers and consumers in an innovative way, theGrupo Heineken lana, in partnership with thePo de Acar Groupthe Heineken Experience Shop project.
The Heineken Experience Shop, created in partnership with the Outpromo agency, is a space within selected Po de Acar stores that highlights the main brands in the Heineken portfolio, providing an immersive journey and an innovative experience created to facilitate the purchasing process for repeat consumers. of the network and the visualization of the Group’s entire portfolio, which ranges from non-alcoholic to a wide variety of beers.
The project will begin in 2023 with the opening of three exclusive spaces by the end of December, namely at Po de Acar Braslia, Po de Acar do Morumbi, in So Paulo, and Po de Acar do Leblon, in Rio de Janeiro (RJ ).
* Cover photo: Disclosure/Heineken Group
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