‘My GUT Friend’ foi o vencedor do Unbranded Content Contest
GUT presented ‘My GUT Friend’ to the market, its first original content, written by the agency’s creative directors in Mexico City, Jos Mario Muoz and Rodrigo del Oso.
The project consists of a children’s book and an animated short film, to be released in 2024.
“My GUT Friend” is also the winning idea in the first edition of the “Unbranded Content Contest”, an internal initiative by the agency that invites all its employees to present original ideas, 100% unbranded.
The Unbranded Content Contest is open to all GUT employees for a set period and, once all ideas have been sent, they are judged by the Creative Council. For two weeks, proposals are discussed and the winning idea is chosen.
The GUT network was named Independent Network of the Year at Cannes Lions 2023 and won a total of 35 Lees throughout the year. Another fact, this most recent, was the purchase of GUT by Globant, a native digital company focused on reinventing businesses through technological solutions.