Imagine you at the bus stop counting the minutes until the bus arrives. A looks to the side and sees an electronic panel with the image of School talking to you, with messages typed in real time, displayed on the screen: Hey, you have the helmet in your hand. Do you want to win a Skolzinha? So, pretend you’re riding a horse. Crazy, right?
In the new advertising campaign for beer that goes downhill, designed by the agency GOOD So Paulo, the wave of challenges that take place on social media transported to real life. And behind the phrases typed on the electronic panel, there is a team of influencers that includes Jeferson Augusto, Tupiniqueen, Larissa Gloor and Lore Rufis, who watch everything directly from a control room, with images from the camera hidden at the bus stop. Check out two of the films produced for the campaign below:
The team of influencers heated up the game on social media, inviting the public to a different day. Those who agreed to have fun, shook off the hassle of waiting for the bus with smiles and got a cold Skolzinha! There were even those who interacted with other strangers at the stop, doing a collective dance, socializing. This lightness of the Brazilian, the lightness of Skol.
Since the beginning of our campaign, we have been dedicated to creating authentic experiences that allow the public to truly experience the essence of Skol, which is taking life more lightly. The idea is to expand the content to inspire more and more people to adopt moments of lightness, and this is part of Brazilians’ DNA, even with so many daily pressures. Skol is here to remember something so necessary and which makes up the personality of our brand in a very genuine way, says Nayara Rampim, head of Marketing at Skol.
Squad of lightness
Laughter ran wild at the bus stop and in the control room from where Skol’s content creators watched people waiting for the bus. Despite already having an idea of the challenges they would pose to people, the creators They improvised according to the way of who interacted with the electronic panel.
The challenges of lightness bring the challenges social networks and invite people to break the boredom of everyday life with good humor. And, if it’s to win a Skolzinha, even betterreinforces Mari Albuquerque, Creative Director at GUT So Paulo.
Technical Sheet
Agency: GUT So Paulo
Advertiser: Ambev
Product: Skol
Title: Challenges of Lightness Skol
Territory: Brazil
CCO: Bruno Brux
ECD: Murilo Melo and Thiago Abreu
Creative Directors: Mari Albuquerque
Creatives: Henrique Guimares and Thiago Ferreira
CEO: Valria Barone
Head Of Account: Alessandra Visintainer
Account Director Group: Francine Pellacani
Account Director: Isadora Spinardi
Account Manager: Barbara Monteiro and Vincius Lopes
Account Supervisor: Rafael Almeida
Strategy Head: Gisele Bambace
Strategy Manager: Jlia Garcia
Strategy Supervisor: Estela de Luca
Head Of Content:Nathalia Capistrano
Content Manager: Deyse Albiach and Rafael Budni
Influencer Curator: Isabella Lyra
BI Supervisor: Matheus Severino
Head of Media & Data: Nathalia Oliveira and Douglas Coelho
Media Director: Guilherme Froiman
Media Manager: Daniel Miscolcz
Media Supervisor: Dandara Ferreira
Media Coordinator: Andressa Quintela
Media Assistant: Adonias MachadoProject Manager: Isabella Quaglio
Ambev | Skol
VP Marketing Brazil: Daniel Wakswaser
Marketing Director: Cinthia Klumpp
Head Skol: Oliver Klingelhoefer, Nayara Rampim
Skol Strategy Manager: Caroline Ferraz
Skol Execution Manager: Fernanda Cousin
Skol Content Specialist: Gabrielly Sadovski
Mdia Skol Specialist: Larissa Isabelle
Ambev Production/Integrated Production
Head of Audiovisual Production: Julia Kannebley
Executive Producers: Carlos Grbber, Gabi Froemming and Karin Stuckenschmidt
Senior Producer: Marcelo Dias Hiplito
Producer: Tatiana Lima, Vinicius Rochlin, Adriana Kordon and Marina Pimentel
Ps Production: draftLine Studios
Executive Producers: Filipe Atihe and Arianne Elias
Service: Mariana Haiter Leme
Post Production Coordination: Gustavo Soares
Post Production Assistant: Mariana Parga
Publisher: Vinicius PDF
Motion: Tas Pri
Image
Stage director: JP Bertol
DOP: Adriano Vanni
1 Assistant director: Juliana Cabral
Executive producer: Silvia Sivieri
Production coordinator: Paula Sivieri
Production secretary: Fabiola Vasques
Production director: Alline Blanco
1 Production assistant: João Pedro Garcia
1 Production assistant: Diego dos Santos
Art Director: Luiz Henrique Pinto
Casting producer: Luciana Carvalho
Som direto: Dbora Murakawa
Post-production coordinator: Ali Ruas
Post-production
Editors: Felipe Hassum, Leticia Cruz and Guilherme Macedo
Finishers: John Branco and Lucas Garcia
Post-production service: Camila Santana
PS Coordinator: Las Santana
Motion and Composition: Christian Luis
Color: Junior Xis
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Direo Musical: Will Bone
Musical Production: Vitor Zafer
Executive Producer: Lu Novelli
Service: Guilhermina de Paula and Bruno Rodrigues
Production coordination: João Pedro Juknevicius
Finalizao: Lucas Weingaertner e Well Costa
Production Ao
Haute Agency
PR: Inpress Porter Novelli
Director: Thais Szpigel
Manager: Guilherme Cardoso
Coordination: Junia Sanches
Relations with the press: Thais Louzada, Caique Diniz and Priscila Carvalho
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