The guiding principle was representation and inclusion
With a focus on inclusion, WT.AG developed the Christmas campaign for ParkShopping Canoas, a Multiplan venture. The “Douras do Natal Semper Perto” concept aligns the ingenuity of children, the sweets in the mall’s decoration and the brand’s positioning: Semper Perto.
The campaign created by the agency also completed a complete cycle by incorporating real inclusion actions, such as the Solidarity Tree.
From captivating videos to off-screen media pieces, each element emphasizes the children’s perspective, connecting the joy of Christmas to the shopping experience at ParkShopping Canoas.
However, the highlight is the commitment to tangible inclusion. A dedicated space for Apae children was created to accompany the arrival of Christmas at the mall. The Park Gallery space, normally reserved for local artists, received works by Apae children.
In addition, of course, to the Solidarity Tree, with cards for adoption from Apae Canoas, Associação Comunitria Criana Feliz and Transformar RS.
