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Mercado Livre transforms Diego Ribas into Santa Claus
Ao was developed by GUT So Paulo in partnership with Alob Sports
Mercado Livre invited former player Diego Ribas to play the role of Santa Claus in an action aimed at Flamengo fans, entitled “FLAFLA Noel”.
The activation saw Ribas deliver purchases to red and black fans in Rio de Janeiro, dressed as the good old man and wearing a yellow hat.
The action was developed by GUT So Paulo in partnership with Alob Sports.
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