The channel will show the races, training and qualifiers without cuts, with narrator and commentators who are experts in the category
LiveSports announced the renewal of the Formula E training contract for 2024. The stages will be broadcast on the Grande Prmio channel, on YouTube, by a team of experts.
Under the new contract, the channel will show races, training and qualifying without cuts, with narrator and commentators who are experts in the category. Furthermore, coverage of Formula E will also gain new attractions, such as a pre-race program before each stage, produced at the LiveSports stadiums.
“We are very excited and happy to have another season in our media. The broadcasts in 2023 generated record peak audiences and a surprising success even for us. We can’t wait for the first test to arrive in January to deliver the best to the public “, stated Victor Martins, CEO of the Grand Prix.
The ABB FIA Formula E World Championship 2024 will feature 17 races in 11 cities around the world and Brazil will be the fourth country to host the tournament, on March 16, in the capital of São Paulo (So Paulo).
Behind the broadcast season, the channel will also carry out stronger work to conquer the ESG market, which today seeks platforms for institutional relationship strategies, branded content and activations.
“We are working on a transmission style that motorsport fans will love and, in the coming years, Formula E should grow a lot and break several paradigms. Furthermore, one of the main concepts in this category will function as a technology demonstration platform” , highlighted Joo Palomino, CEO of LiveSports.
