Done in partnership with Leo Burnett TM, the action featured the participation of the traditional cavalinhos from the Globo program
Fiat is ending 2023 celebrating its third consecutive year leading the Brazilian market and, to celebrate the feat, carried out an action, in partnership with Leo Burnett, which is common in the world of football: requesting a song on Fantético.
The initiative, which has become a tradition in the sport and is carried out by players who score three or more goals in a match in the Brazilian Championship, was held last Sunday (10), during the program break, and was attended by the cavalinhos . The song chosen by the automaker was “Tempos Modernos”, by Lulu Santos, which received a remix for the action.
The hit song was shown alongside images of cars recently launched in the country. “Asking for music on Sunday night after scoring three goals has already entered the popular imagination, it’s on people’s lips. So, nothing better than celebrating Fiat’s achievement and helping to consolidate among the public the fact that the company is a market leader for three consecutive years in a creative way, explained Vincius Stanzione, Executive VP of Creative at Leo Burnett.
Furthermore, to reverberate the action on social media, different influencers will amplify the content, commenting on Fiat’s leadership and the music chosen to celebrate this achievement in a transmedia action in partnership with the pages @FutPardias, @Geshow, @Ginaindelicada and @Nazareamarga.
