Campaign was signed by AlmapBBDO, with management and artistic mediation by Suba
Starring Pedro Bial, Bradesco Vida e Previdência’s new campaign about its private pension plans highlights, in a good-natured way, the importance of planning for the future.
In the script, Bial plays several characters to show what his life would be like in parallel realities. In a scenario reminiscent of his famous interview program, the journalist states: Back then, at the beginning, I thought about doing several different things. I could have been…, highlighting that regardless of the option chosen for the future, planning is fundamental.
The entire creative process of the campaign was signed by AlmapBBDO, with management and artistic intermediation by Suba.
In this new Bradesco Life and Pensions Campaign, we adopted a light and humorous language and format to draw people’s attention to the need to plan for the future, says Alexandre Nogueira, marketing director at Grupo Bradesco Seguros.
The campaign will also feature inserts in print, open and subscription TV channels, radio spots, social networks, OOH, in addition to streaming.
