The wait is over. This Tuesday (12) the big winners of the TikTok Ad Awards. In its second edition, the event crowned the brands that best took advantage of the platform’s sales potential. The ceremony took place at Ginsio do Ibirapuera, in So Paulo (SP), and brought together companies, influencers e players of the national advertising market.
With more than 70 million users in Brazil, the TikTok one of the fastest growing networks in the country, which has stimulated and expanded the participation of companies in the network. This year, more than 260 cases were registered from 160 advertisers from different segments, such as retail, beauty, fashion, finance, automotive, insurance, food, education, small businesses, media, entertainment, among others.
In total, 24 finalist campaigns competed in eight categories in the award, which evaluated actions published on the platform in the period from October 25, 2022 to September 27, 2023.
The ceremony was led by influencer Lucas Rangel and actress Giovanna Antonelli. Gabriela Comazzetto, general director of Business at TikTok in Latin America, and Daniela Okuma, general director of Business at TikTok in Brazil, reinforced the strength of advertising in the platform’s Native Ads format.
The brands recognized the potential of this network and the results it brings, so much so that we are in the second edition of this event, which tends to become bigger and bigger, highlighted Gabriela.
See the winners in each category:
Go to For You dammit Better use of format
The category recognizes cases in which a TikTok format was essential to achieving the desired result.
O som t on Best use of som
Here are the brands that have made the best use of audio to connect with the community, get their message across and achieve business results, whether through storytelling, viral audio, songs made for the campaign or even famous licensed songs.
- Prime Video Sport (VOA) | minx of love
Yes I saw it was ad in the end Best work with creator
The category recognizes the best partnerships between brands and content creators.
- Bubbaloo (David Brazil) | BubbaLab
POV: hitei no TikTok Melhor uso de trends
The category celebrates brands that knew how to take advantage of the platform’s trends to boost their results.
- Burger King (David Brasil) | True Natty
Partnership of millions Better co-creation with the community
Award for the brand that best engaged the TikTok community, in terms of views, engagement and brand results in an initiative on the platform, whether with a Hashtag Challenge or a trend launched organically.
- Duolingo (Jotacom) | SpeakDuo
TikTok for everyone Best campaign focused on DE&I
The category celebrates the brands that most took Diversity, Equity and Inclusion into account in their initiatives on TikTok: no s no casting of their videos, but also engaging and promoting causes.
- Dove Brasil (Soko) | A place in the sun
TikTok works Creativity that converts
Creativity is the central point of this category, recognizing organic or paid content that used innovative strategies to achieve desired results, such as increased conversions, sales, downloads of appregistrations, registrations, etc.
- Tinder Brazil (Jones) | Match the chat
Delivered everything better @
Category to reward the brand that did the best overall work on TikTok, combining organic content, ads and co-creation with content creators and the community consistently throughout the year.
- Duolingo (Jotacom) | Always on Duolingo
@tiktokforbusinessbr SHE AUTHORIZED IT! Discover the winners of the TikTok Ad Awards 2023 now! #TikTokAdAwards #TikTokAwards #premium #winner #advertiser #campaigns #marketing agency original sound – TikTok Para Negocios
* With information from Aline Porfrio | Cover photo: Aline Porfrio
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