Communication unfolds in three moments and has the motto “Make a wish!”
The end of the year is marked by goal setting and celebrations. With this in mind, Farfetch presented its campaign that celebrates the tropical spirit and festive moments with the motto “Make a wish!”.
The communication will unfold in three different moments to embrace the diversity of the celebrations, the first being focused on the festivities, with a curation of Partywear items.
The second moment focuses on Beachwear pieces and, finally, the third moment is marked by holidays, with a selection of looks for all destinations.
“Here at Farfetch, we believe that every festival deserves to be celebrated, just as every consumer deserves a unique experience. Our curation is not just about fashion and luxury, but also reflects an incessant search for pieces that reflect the authenticity and diversity of each customer during the festive period”, said Debora Capobianco, Latam marketing director at Farfetch.
The campaign also reflects the purchasing preferences of marketplace consumers during this period. Data from Farfetch itself highlighted that the beachwear and partywear categories are the most sought after with items such as bags, floral dresses and colorful sandals among the favorites among women.
For men, shirts, t-shirts, polos with logos, sneakers and pieces associated with streetwear are at the top of the list. Color choices also play a crucial role in purchasing decisions, with neutrals, metallics, blue, pink, gold and red leading consumer preferences.
As part of the year-end campaign, the platform also presented a series of content on Instagram.
