Lifes Good campaign conveys a message of positivity and resilience
LG Electronics recently launched the global ‘Life’s Good’ campaign, conveying the message that ‘Life’s Good’. The action aims to inspire and encourage customers to adopt an optimistic attitude in the face of changes and challenges faced around the world.
The campaign is not just a marketing effort, but an expression of the brand’s identity and commitment to improving lives through innovation. Marking the launch of the campaign on August 22, LG revealed a new, dynamic and youthful visual identity that reflects the true meaning of the letters L and G in ‘Life’s Good’.
To give visibility to the campaign, LG chose some of the most iconic landmarks in the world, such as Dubai, London, New York, Vietnam and Seoul, for the dissemination of external digital advertisements. Each vibrant image and captivating video has been carefully crafted to highlight the brand’s updated visual themes.
More than a slogan, ‘Life’s Good’ represents the promise to remain optimistic that comes from its DNA as it continues to innovate to provide a better life for customers. The message is clear: ‘The Good Life’, and LG is committed to inspiring customers, especially young people, to face life with an optimistic attitude, creating a meaningful and inspiring influence in their everyday lives. Optimization is part of LG’s daily life, driving the brand to continue innovating and contributing to a better future.
