The brand’s reinvention reiterates LG’s core messages: “Courage and optimism”
LG Electronics launched the global campaign titled “Lifes Good”, conveying the message that life is good. The aim is to inspire and encourage clients to adopt an optimistic attitude, promoting mutual support and spreading a positive influence on a global scale.
New visual identity
An integral part of the campaign is the unveiling of the brand’s new visual identity, designed to capture the true meaning of the letters “L” and “G” in “Lifes Good”. The update seeks a dynamic and youthful approach, aiming to attract customers of all ages and cultures.
The launch of the campaign was marked by a global landmark event, along with a social media challenge, as a strategy to increase awareness of LG’s new brand identity. The company seeks to engage its customers in an interactive way, encouraging active participation on digital platforms.
Influencers
LG propagated the message “Life is good with optimism” with a brand film entitled “Life is good when you dive into the smile first”. The campaign featured collaborations with renowned influencers, including American singer and actress Willow Smith, Australian swimmer, singer and songwriter Cody Simpson, and Nigerian-Korean model Jenny Park. These brave and optimistic influencers were chosen to inspire customers, especially global youth.
In Brazil, the campaign features names such as athlete and presenter Fernando Fernandes and Rio model Maju de Arajo. Fernando Fernandes is known for his incredible story of overcoming after a car accident that left him paraplegic. He migrated to adapted sports, winning titles and challenging limits, showing that life is still good.
J Maju de Arajo stands out for his determination to follow his dreams and show that true beauty lies in diversity. At 19 years old, 1.49 meters tall and has Down Syndrome, Maju has an intense work routine on the catwalks, being an inspiring example of overcoming and inclusion.
LG Electronics’ “Lifes Good” campaign not only seeks to showcase the innovation of its products, but also to share a powerful message of positivity, courage and resilience, showing that life is, in fact, good.
