Head of marketing shares details about the brand’s new campaign and visual identity
LG Electronics has just launched the global campaign “Lifes Good A Vida Boa”, with the aim of inspiring and motivating consumers to live their daily lives with optimism, spreading the positive influence that promotes mutual support. The action also reveals the brand’s new visual identity, updated to convey in a dynamic and youthful way the true meaning of the letters L and G (Lifes Good).
Sonah Lee, Head of Marketing at LG in Brazil, says that Lifes Good transmits the brand’s DNA, which is linked to innovation and technology, as well as optimism and perseverance.
The reinvention of the brand includes a new visual identity. LG is a company that innovates, that is, it does not stand still in time and the new visual identity reflects this change, conveying that Life is Good, explains Sonah. Now we bring symbolism strongly linked to the human. We bring movements and elements that we can use in various digital formats, we also want to bring the communication part together with the younger generation and we want this generation to be connected with us so that they know what our services and benefits are, he adds.
The campaign unfolds in several actions around the world, in addition to content on LG’s global channels, in collaboration with influencers chosen to convey the message of optimism and confidence to follow their own paths.
In Brazil, the Lifes Good Campaign has a partnership with two influencers who have stories of bravery and triumph: the athlete and presenter Fernando Fernandes and the model from Rio de Janeiro Maju de Arajo.
We know that life presents many challenges and to overcome them, you need courage to face and follow your own dream. That’s why we brought Fernando Fernandes and Maju de Arajo to our campaign, as they both overcame many barriers to follow their dreams. With them, we have real examples of challenges, purposes and courage, explains Head of Marketing, Sonah Lee.
Sonah highlights that the campaign is not just about results, but about sharing these messages with the public. With the Lifes Good campaign we want to bring more and more technological products with the aim of making our consumers’ lives easier. We have an entire portfolio so that we are remembered, seen and present in the lives of our consumers. We bring technology, ease and innovation so that our consumers have practicality and time to enjoy whatever they want most, such as time with their friends and family, for example, concludes Sonah Lee.
