The Christmas of L’Occitane au Brésil, the French-Brazilian brand of the L’occitane Group, has the concept “Perfect to be a Gift” and brings together the ambassadors Grazi Massafera, Isabeli Fontana, Ivi Mesquita, Juliette Freire and Raissa Santana.
Signed by IntegerOutPromo, the campaign shows that the preparation and care of the brand begins much earlier, in its “Gift Factory”. The video shows images of the harvest of Brazilian ingredients, from their producers to reaching customers, in addition to highlighting sustainable chains.
This is the first time that the brand has brought together its five ambassadors. In the video, they are shown assembling the campaign’s gift kits.
The strategy also includes digital media with gift tips and interaction pills, in addition to offline communication with OOH and street furniture.
Carlos Gajo, Chief Strategy Officer at IntegerOutPromo, talks about the work developed by the agency. In addition to bringing the relevance of Brazilian ingredients in the hands of the producers, he says that the creative insight was based on the brand’s “gift DNA”. “When the subject is present, we are “competing” the attention of people with different brands and different categories. We built a strategy that addresses the shopper at the right time and with a fluid message during their journey, generating relevance to know the portfolio and purchase consideration, from party favors to gifts, for yourself and for those we love, and at totally affordable prices.” it says.
Title: Perfect to be present
Marca: L’Occitane in Brazil
Managing Director: Ricardo Franken
Attendance: Ana Luísa Périssé, Mariê Borges, Giovana Zulian
Conceptualization and creation of the campaign: Sleyman Khodor, Bruno Foscaldo, Kauê Almeida Vieira
Creation: Danilo Vizagre, Roberto Wolvie, Fernanda Pontes, Felipe Carbene
Planning: Carlos Gajo, Catarina Dea
Media: Daiana Meireles, João Vale, Thiago Endo, Lucas Manoel
Executive Production: Bianca Ferraresi
Director of photography: Luffre
Photography Direction: César Spadella
Film director: Gabriel Faria
Art Director: Daniela Cortez
Editing and Editing: Helene Petrakis Stephanou
Screenplay: Fernanda Pontes, Fabio Faria, Rafael Nascimento
Track and voiceover: Zanna
Hair & Make up: Krisna Carvalho, Márcio Merigui, Janaina Marques and Ivandro Almeida
Stylist: Yan Acioli, Juliano and Zuel
Approval/client: Bruno Bettencourt, André Abramo, Giovana Barné, Fernanda Aria, Letícia Araujo