Aa Galactico and Sorvete Pudim Amassado are the new products, fruits of the partnership
The Aa da Barra franchise network entered into a partnership with the influencer and creator of Canal Gato Galactico, Ronaldo Souza. The collaboration resulted in the co-creation of two new products: Aa Galactico and Crushed Pudding Ice Cream.
To reinforce these sensory elements, point-of-sale communication will be connected with the central campaign theme that will take the public to a galaxy of imagination, fantasy and creativity, allowing them to create new moments and memories.
With 17 million subscribers on YouTube, 3.6 million on TikTok and 1.6 million on Instagram, Gato Galáctico was developed ten years ago, with a repertoire of videos that involve art and creativity, as well as stimulating children’s imagination.
Aa da Barra is very close to families. That’s why the idea of co-creating with a channel that dialogues with children and young people strengthens our ties with this audience, producing products and experiences designed especially for them, says Everaldo Putti, CEO Aa da Barra.
