AMosaic, the first influencer marketing agency with the purpose of promoting diversity in communication, announces a revolutionary initiative to map plural influencers. With a commitment to delivering more inclusive and representative campaigns, the agency, with the support of its specialized vision, emerges as an effective bridge between brands and influencers.
The platformDiversity Mosaic allows brands and agencies to align their campaigns with multiple influencers through a single point of contact. In addition to centralized communication, the site offers assistance in the co-creation of content, monitoring of all activation and unification in legal and financial processes.
With the aim of being more inclusive and reaching a more real, loyal and engaged audience, the new platform features a casting where the contractor can directly select profiles for actions within the most diverse aspects, be they racial, gender and sexuality, bodies, PCDs and the 60+, also known as the silver generation. Furthermore, the platform considers the size of influencers’ profiles: nano (up to 10 thousand followers), micro (between 10 thousand and 100 thousand followers), meso (between 100 thousand and 500 thousand followers) and macro (between 500 thousand and 1 million followers).
The market will no longer have an excuse to comment that it is difficult to map specific content creators from a certain diversity vertical. As many LGBT or black creators tend to be remembered seasonally, mainly in June or November, for example, our objective is to give visibility and remind brands that influencers have qualified audiences and engagements for campaigns throughout the year, says the CEO of Agncia Mosaico , Yheuriet Kalil.
Mosaico, in partnership with the agencies Brunch, Dia, Lupi, Ezatamentchy, Macaw and Ragatanga, roots its initiative in the pillarESG (Environmental, Social and Governance), recognizing that valuing diversity is intrinsically linked to social and governance aspects.
Promoting diversity not only contributes to more inclusive work environments, but also adds brand value, positively impacting financial and operational results and team engagement. This approach not only benefits companies, but is fundamental for the sustainable development of society as a whole, adds Kalil.
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