Igor Cavalari and Thiago Marques will star in the brand’s activations and campaigns throughout 2024
Ipiranga is once again investing in the environment and has signed a partnership with Podpah. The announcement comes after the piece “Bora Render” generated more than 15 million views on the company’s networks.
The episode that will mark the union between the brand and the content hub will air this Thursday (14) and will feature Mc Daniel, who starred in the “Ai que rende” campaign alongside Narcisa Tamborindeguy.
We know the importance of social networks and digital media for closer contact with our consumers and, thus, creating a connection with a younger audience. Therefore, more than closing a partnership, we are creating a genuine relationship with one of the most listened to podcasts in Brazil and which has everything to do with Ipiranga. It is a natural path for this new communication from Ipiranga, explained Bárbara Miranda, Vice President of Marketing and Business Development at Ipiranga.
With Ipiranga, Igor Cavalari and Thiago Marques, known as Igo and Mtico, will leverage the company’s communications at events such as Rock in Rio 2024, Stock Car, in addition to participating in campaigns, promotions and other activations planned for next year.
Initially, the partnership will last for one year and will include eight episodes broadcast on YouTube and streaming platforms. The duo will also participate in exclusive content on TikTok, Twitter and Instagram.
We have a philosophy at Podpah of partnering with brands that are willing to create relevant and creative content for our audience. It is in this line that we see the partnership with Ipiranga: an opportunity to be alongside a giant, very strong brand that is in the daily lives of Brazilians, just like Podpah. We are happy and excited about Ipiranga and everything that is to come from this combination, added Victor Assis, CEO of Podpah.
