Held in partnership with Druid Creative Gaming, the piece features the participation of influencers
Samsung debuted a digital campaign that aims to reinforce the brand’s protagonism in the gaming universe through its product portfolio, which includes smartphones, notebooks, tablets, monitors and televisions.
The “Samsung Game” action, carried out in partnership with Druid Creative Gaming, features the participation of influencers LOUD Korean, LOUD Voltan, LOUD Babi and Flakes Power and aims to show that games go beyond just playing.
“The Samsung Game campaign comes to highlight the importance of the gamer territory for Samsung, reinforcing to consumers that they can count on our products and services. Knowing that the gamer universe is increasingly expanding into different areas, we work to ensure that people have access to high quality devices, allowing them to play, follow lives, download and consume their favorite content”, said Anna Karina Pinto, director of corporate marketing at Samsung.
The material produced will also be converted into short videos for Samsung’s social networks.
“Games are everywhere today: you can play, go live, participate in championships and support your favorite e-sport team, but you can also watch series and films based on games, listen to music from game soundtracks, get into the dancing and do little game moves, and so on. So, just like everything game, we created the ‘Samsung game’ concept, which shows how in all these moments you can count on the quality and trust of products and with the brand itself”, added Rafael Hessel, Creative Director at Druid.
