IMMakers 4ds, a leader in digital media solutions, known for carrying out jobs creative and varied solutions in digital marketing. In five years at the company, it has carried out more than 2 thousand campaigns, and currently has 40 employees, covering all its fronts.
The company has other companies for certain solutions, such as Ada Influencers, an agency dedicated to selling campaigns focused on influencers, which also has all the tools in the areas of Technology and Operations. During the Covid-19 pandemic, in 2020, the year of greatest growth for IMMakers, the demand for creating websites and e-commerce. In this way, a creation studio, The Sauce, also emerged.
Allex Baptista, CEO of IMMakers 4ds, has always worked with digital and has worked for several companies. However, some situations in the area bothered him, especially when it came to the client’s results. Therefore, instead of moving to other companies, he thought about having his own business. Currently, in addition to Baptista, the company has partners Flavio Beannucci and Marcus Garcia.
I have worked in the digital segment for 28 years, all my experience in digital, and I have worked in several companies. When you go through several companies, you notice things that you don’t agree with, but there’s no way to change them, that’s why I decided to create my own company, explained Baptista.
The name IMMakers comes from doers. In an experience in New York, Allex realized that this was talked about a lot, famous people makerspeople with profile doer and who work in groups. Therefore, the selection of employees is based on the same principle: people who want to do more and more.
A differentiator for the company is hiring. It looks for people who have a lot of experience, but who are also committed to what is being sold and the stages of the process. Diversity is also highly valued within the team, meaning different points of view are considered. In addition, the company has formats that complement each other, such as programmatic, Audio Ads, Game Ads, hyper localization, performance, among others.
Digitally, we can tell a story in different places at the same time. With influencers, promoting programmatic, podcasts to talk about the topic, so you can mix a lothighlights or CEO.
And the company is not left out of artificial intelligence. According to Marcus Garcia, COO of IMMakers 4ds, the company already has the tool for some areas, such as reporting analysis, campaign optimization analysis while they are running and when they are finished, offering a personalized report that goes beyond numbers. In terms of tools, they use AI to analyze influencer profiles, identifying positive or negative comments, among other information. Currently serving clients such as safe harbor, ESPM, Nestle, How much, Yp, SENAC, Hey,Nonstop, Getnet, Renault, Honda, Pfizer e Lupo.
Na Ada Influencers, Bayer, Santander and SENAC are the most frequent customers. Nestl has already taken advantage of the performance area that IMMakers offers, generating lead and coupons. A recent project that IMMakers participated in was the Pfizer campaign, where the brand used the geolocation platform to map hundreds of health centers spread across Brazil. According to the population number and Pfizer’s stock ratio, people received a reminder about the vaccination, when clicked, the reminder directed the person to Google Maps, which indicated the nearest health center.
*Cape photo: Divulgao/IMMakers
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