It was confirmed this Wednesday (13) that the NFL to play a regular season match in Brazil in 2024. To host the duel, the country beat out competition from Madrid, in Spain, which will host the next league game in 2025.
The match will be played at Neo Qumica Arenamarried Corinthians It is the only stadium to appear in the video released by the league. The Miami Dolphins are expected to be one of the teams involved, after all, they were chosen to work together with the league in the Brazilian market. Last Monday (11), inclusive, the goalkeeper Cssio watched, straight from Hard Rock Stadium, the Miami Dolphins and Tennessee Titans duel.
Taking the NFL to new continents, countries and cities around the world is an important element of our plan to continue growing the sport globally. Brazil has established itself as a key market for the NFL, and we are excited to play in the country for the first time, said NFL Commissioner Roger Goodell.
According to the Corinthians statement in conjunction with the NFL, the teams and dates will be defined in the near future, as they will take into account the FIFA calendar, when Timo does not play at home.
According to NFL estimates, Brazil is the second largest international base for the competition, behind only Mexico. The country has 38 million American football fans, with 8.3 million declaring themselves to be avid consumers of the league.
The NFL’s decision to bring a regular season game to So Paulo is significant and exciting for the city, cementing So Paulo and Brazil at the center of the global sports landscape. It is a joy to be able to welcome the league to our city, hosting this historic game that will have a positive impact on tourism, employment and the city’s economy, added Ricardo Nunes, mayor of So Paulo.
NFL international games in 2024
The match at Corinthians’ home will be one of five in the regular season to be held outside American territory next year. Three will be played in London, two at Tottenham Hotspur Stadium, and the third with the Jacksonville Jaguars as hosts, at Wembley Stadium. It is worth remembering that the United Kingdom has become a traditional destination for the organization.
The list is completed by the return of NFL Germany for the third consecutive year, with a match at the Allianz Arena, in Munich.
Why should the Miami Dolphins play in Brazil?
According to information from the MKT Esportivo portal, when the NFL distributed international marketing rights to teams in December 2021, it assigned the Miami Dolphins to Brazil. The goal is to have each NFL team play outside of American territory at least once every eight years. Since then, teams can close regional sponsorships, sell pre-season TV and regular season radio rights, fan events (as the Dolphins did in Brazil recently) and sales of licensed products.
This is a significant milestone in our efforts to broaden the NFL’s global reach, building long-term relationships with those international markets that will play a huge role in the growth and expansion of our sport in the years to come. Much of our league’s success is rooted in the strong connection our teams have built with their fans. This initiative creates many other avenues to engage and energize our international fan base, said Joel Glazer, owner of the Tampa Bay Buccaneers and co-chair of the NFL’s international committee, in an interview with Sport Business, at the time of the project’s launch.
Declared interest
When participating in a podcast, Peter OReilly, executive vice president of the NFL, confirmed that the organization was in Brazil and Spain monitoring possible locations to host American football games. In Spanish territory, the focus was on Madrid, with Santiago Bernabu, from Real Madrid, and Cvitas Metropolitano, from Atlético de Madrid, while in the Brazilian market, the options were Rio de Janeiro and So Paulo.
Brazil and Spain are two strong and important markets. And most importantly, there are also markets that teams are interested in. Marrying where they are now and building your fan base is important. It also needs to work for teams, OReilly said.
Content partnership with ge
The NFL entered into a partnership with the ge portal to distribute the league’s content to American football fans in the country. This was yet another indication that the organization would land in Brazil, which is indeed what will happen.
* With information from MKT Esportivo
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