The action aims to educate young people about the importance of combating plaques that cause oral diseases
Listerine announced an event that will invite Fortnite players to play on the brand’s map through a show by rapper L7nnon, titled “LL7 X GERMES BY LISTERINE”. The action will take place this Friday (15th), at 8pm.
During the presentation, players will be able to continue fighting germs, in a simultaneous gameplay experience and it will also be possible to follow the show live, on Listerine’s official TikTok profile.
This is a significant milestone at the intersection of gaming, entertainment and oral health. With this action, Listerine reinforces its presence and shows its connection with the gaming community, which is always looking for unique experiences, explains Allyne Magnoli, the brand’s Marketing Director.
In the game, players will be stocked with Listerine as ammunition, with personalized equipment and skills.
The action aims to educate young people about the importance of combating plaques that cause oral diseases and can result in gingivitis, acne and bleeding.
