After three months of voting, cheering and a lot of anxiety, the wait is over. The winners of the third edition of the competition were announced Most Beautiful Can in Brazil. The 2023 version of the award, which celebrates the talent, innovation and creativity printed on cans, consolidated the success of the beer market in the southeast region of Brazil, with São Paulo, Minas Gerais and Rio de Janeiro conquering the top positions in the ranking national.
The top of the national ranking went to the Southeast region. (Photo: Disclosure/Lata Mais Bonita do Brasil)
The West Coast IPA Compl beer, from the compl brewery, in So Paulo, was voted the most beautiful can in Brazil. The bold and inviting design of the can took the most votes. The creativity and beauty of Furst Pilsen Lite, from the Furst brewery, earned the brewery in Minas Gerais second place. The capital of Rio took third place with Hockneys Dreamscaspe beer, from the Hocus Pocus brewery, which won votes for its unique illustration. With the prize in hand, the winners celebrated their achievement and highlighted the importance of the award for the sector.
The prize has crowned all our bets since we started in 2018. Since then, we have seen the can as a differentiator. We were the first brewery in the region to have 100% of our products sold in cans. We strongly believe in the sustainable potential of cans, which enable infinite recycling. Furthermore, the can is a blank slate that invites people to explore creative capabilities and deliver a differentiated product to the consumer, comments Jos Marcondes Neto, from brewery compl.
Paulo Leite, from the Furst brewery, also highlighted how the result could influence the routine within the brewery.
For us, who are from the interior of Minas Gerais, winning an award of this level gives us more motivation to continue working with love and passion, he says.
Barbara Fragoso, from Hocus Pocus, commented on how the award motivates consumers to increasingly opt for a highly sustainable product.
We are very happy to participate in the competition, which truly values the artistic creation of the beer market and an even greater incentive for canned consumption, which is super important and strategic for us to advance the environmental agenda here in Brazil, he details.
Sustainability and innovation guided the event in 2023
At the awards event, held at the Beer Institute, in So Paulo (SP), Citilo Cndido, executive president of the Brazilian Association of Aluminum Can Manufacturers (Abralatas), organizer of the competition and responsible for bottling more than half of all beer Produced in Brazil, it celebrated the indexes recorded in the 2023 edition.
This year, 237 labels from 85 breweries from 13 Brazilian states were registered. We are very proud of the results we achieved and of having the opportunity to recognize and celebrate the creative and innovative potential that involves the can manufacturing process, he notes.
Alongside the executive, the president of Abracerva, Giba Tarantino, highlighted the historic moment for the associations and brands involved.
The partnership with Abralatas was fundamental in all stages of this award. Taking the opportunity to also reinforce the value of the competition, which allowed us to show that, in addition to planning, executing effective actions with companies that take the diversity issue seriously, makes a difference and generates a positive impact, he recalls.
Still at the award, Ctilo also highlighted the importance of the sustainable agenda that involves this initiative to inspire similar projects in the country.
We are the 4th largest market for aluminum beverage cans in the world, a position that reinforces the importance and relevance of investing increasingly in initiatives with positive socio-environmental impacts, mainly within our industry. Aluminum cans are the most sustainable packaging on the market. We are talking about a product with infinite recycling potential, which is the symbol of the circular economy. Furthermore, it is an extremely versatile packaging, which makes it possible to implement different formats, and this award celebrates the talents who create pieces that invite an unforgettable consumption experience at first glance.he concludes.
Supporters
The Award is supported by the National Union of the Brewery Industry (Sindcerv), Brazilian Association of the Beer Industry (CervBrasil), Brazilian Beverage Association (Abrabe), Brazilian Association of Hop Producers (Aprolpulo), Brazilian Association of Bars and Houses Noturnas (Abrabar), Brazilian Craft Beer Association (Abracerva), Brazilian Federation of Craft Breweries and Brazilian Association of Bars and Restaurants (Abrasel), and partnership with Guia da Cerveja, Revista da Cerveja and Mondial de La Bire.
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