The brand has dozens of food stalls, a guerrilla operation with more than a hundred street vendors
Sadia announced that it will be the “official range” of Lollapalooza Brasil for the third consecutive year in 2024. Furthermore, the brand also announced that it will be the official sponsor of the event that will take place between March 22nd and 24th, at the Autdromo de Interlagos, in So Paulo.
Over the three days of the festival, Sadia will have dozens of food stalls, a guerrilla operation with more than a hundred vendors selling branded snacks and an exclusive space for activities.
The brand will also be present at the Chef Stage, the festival’s “premium” food area, and at the Lolla Lounge, the festival’s VIP area.
“Being the official branch of Lollapalooza Brazil gives us the possibility of strengthening the bond with our youngest consumers, bringing quality and practical options to accompany them on this journey of music lovers. Participating in a memorable event for young people and providing the better experiences, reinforces our mission that no matter what the occasion, Sadia is everyone’s partner and has the ideal product”, said Luciana Bulau, Sadia’s executive marketing manager.
To serve consumers at the biggest music festival in Latin America, Sadia will bring its portfolio of practical foods such as burgers, pizzas and snacks, in addition to new releases for the year.
