Partnership has 4 thousand pieces and aims to launch the campaign “it’s cool to be generic” (“cool to be generic”)
Cimed announced a collaboration with the clothing brand Overcome. The partnership aims to launch the “it’s cool to be generic” campaign to promote appreciation and awareness regarding generic medicines.
Overcome will produce 4,000 pieces, including hoodies, t-shirts and bonnets, all printed with the campaign’s motto. The process of creating the pieces was collaborative.
The campaign will be driven by actions that bring the pieces to life through 3D animations, occupying spaces in So Paulo, such as Avenida Faria Lima, where a giant t-shirt will fly over in a helicopter.
To mark the launch, Cimed will hold an exclusive sale for employees on December 15, 2023, followed by a release of affordable sales for the final public, with items ranging between R$30 and R$150.
