Created by Propeg, the initiative encouraged professionals to interact and explore Amazonas, Piau, Cear and Rio de Janeiro
Discovery and Petrobras teamed up to launch the “Solo” initiative, a series of three episodes that follow the immersion of photographers in socio-environmental projects in the states of Amazonas, Piau, Cear and Rio de Janeiro.
Created by Propeg, the initiative encouraged professionals to interact and explore each of the projects in depth, to capture the objectives and essence of the culture and connection between the people and the land.
The episodes, lasting ten minutes each, feature interviews with the designated photographers, talking about their experiences, as well as exclusive images captured during the immersion, with the aim of showing the importance of the initiatives.
“The ‘Solos’ project in partnership with Discovery celebrates seven decades of Petrobras’ passion for our country, honoring those who shaped our journey and looking with determination towards a sustainable horizon. A new era in the company, which now turns to the transition fair energy, focusing on reducing emissions and new energy sources”, said Ana Cludia Esteves, Brands and Advertising Manager at Petrobras.
The series was published in full on Discovery’s official YouTube channel, and shortened versions of the episodes are also being broadcast on the pay TV channel.
