Action brings real stories of Brazilians who were victims of the Aedes aegypti mosquito
Unfortunately, cases of dengue fever, chikungunya and Zika are common in Brazil. And the real stories told were inspiration for the National Communication agency to create the campaign to combat mosquitoes Temples of the Egyptians for the Ministry of Health.
With the concept “Fighting mosquitoes. To do things differently, we need to act first”, the action brings real stories of people affected by these diseases, warning about the importance of combating mosquito breeding sites throughout Brazil.
The campaign message emphasizes that, so that these stories do not repeat themselves, we need to do differently and act to eliminate breeding sites before the mosquito is born.
Divided into two phases, the first and current one focusing on mobilization to combat mosquitoes, 5 specific regional films will be worked on, talking about the main mosquito breeding sites for each region of the country.
Furthermore, real stories and specific content about mobilization and prevention will be available on the Ministry of Health’s social networks.
