Half a century agreement seeks to expand the experiences of collectors and football lovers.
FIFA and Panini have announced the renewal of their long-standing sponsorship, which began with the 1970 World Cup in Mexico. Under this agreement, the company will remain the entity’s exclusive partner for official stickers, trading cards and digital collectibles until 2030. This period covers the next two men’s World Cups, in 2026 and 2030, and the women’s World Cup in 2027.
Romy Gai, FIFA Chief Business Officer, expressed her excitement at the renewal of the historic partnership with Panini, emphasizing the shared commitment to enhancing the fan experience, promoting innovation and strengthening connections between different generations and fan communities.
“As partners for over 50 years, we are now embarking on a new and innovative journey to inspire, engage and unite football fans around the world, ensuring the spirit of the game continues to delight hearts and minds for years to come,” commented Romy Gai.
Elisabetta Mussini, Director of Group Licensing at Panini, expressed her pride in the continued and expanded partnership with FIFA.
For us, this agreement represents recognition of our strong commitment to collectors and football fans in general and we will ensure that we offer them products and experiences never seen before, said Panini Group Licensing Director Elisabetta Mussini.
*With information from MKT Esportivo
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