In addition to digital, the campaign also explores communication with the public through OOH and print media
Kwai announced the launch of a campaign that celebrates the application’s actions throughout 2023, entitled “Celebrating 2023”.
The pieces of the action recall partnerships, such as between Kwai and Porta dos Fundos, the sponsorship of the reality show “A Fazenda”, the program “Fala Sherazade”, presented by journalist Rachel Sheherazade, former participant in the Record TV reality show.
Another important moment highlighted in the campaign is the Kwai Prize, which brought together the platform’s creators to celebrate the content, mini-soap operas, actors and agencies that drive the platform with diverse and accessible content.
In addition to actions on digital channels, the campaign also explores communication with the public through out-of-home (OOH) and print media.
